The five components of the 100-point score.
LeadAnalyze adds five component scores. Each uses defined bands, so a small change in a raw measurement does not always change the total. The result detail shows the points, maximum, and supporting value for each component.
- Panel capacity — up to 25 points. Higher estimated maximum panel counts receive more points.
- Production versus usage — up to 30 points. Estimated annual generation is compared with modeled household usage, an area estimate, or the configured reference usage.
- Sunshine — up to 20 points. The available annual sunshine measure contributes through defined rating bands.
- Roof utilization — up to 15 points. Estimated usable array area is compared with total roof area.
- Payback — up to 10 points. Available cash-purchase payback estimates contribute to the score. When a payback estimate is missing, this component uses a production-based approximation.
Read the outcome before ranking the totals.
The screening outcome and the score answer different questions. The outcome identifies issues such as existing solar, a roof needing review, or a property below the screening criteria. The total summarizes the scored potential. Existing panels are evaluated separately, so a high total does not automatically make a property a new-installation opportunity.
Review the outcome, reason, confidence, and then the score components. For example, a roof with strong sunshine and ample capacity may still need review because its material is uncertain. Keep that uncertainty attached to the lead instead of letting a strong number hide it.
Understand what “usage” means in the comparison.
LeadAnalyze can model annual electricity use from property characteristics and reference data. When that estimate is unavailable, the scoring calculation may use an area estimate or a configured typical value. None of these is the household’s actual meter reading. The result indicates whether production is being compared with estimated or typical usage.
This denominator matters. The same estimated generation can cover a larger share of one assumed household load than another, changing the production component. A building with a favorable roof can still have energy needs that make a different system size more appropriate. Confirm actual consumption during the customer qualification process.
Keep capacity, production, and system size distinct.
Maximum panel capacity describes an estimated upper limit for the available roof. Estimated annual production describes modeled energy output. A right-sized system aims at the estimated household need. They are related, but they should not be substituted for one another in a sales conversation.
Similarly, the sunshine figure describes the sunniest roof point in the underlying data; it is not a measurement proving every roof plane receives identical light. The Department of Energy identifies size, shading, tilt, location, and construction as relevant to rooftop potential. A full installation assessment needs more detail than a list-screening score.
Treat missing inputs as an explanation to investigate.
A lower component can reflect weak potential or unavailable data. The supporting text helps distinguish them: capacity unavailable is different from a known low panel count, for example. Payback deserves particular care because it can use an approximation when a direct estimate is missing.
Check the evidence date when available and read the image assessment. Buildings, trees, and installations can change after the source imagery was captured. If the evidence is unclear, keep the property in a review step until someone resolves the question that matters for your campaign.
Use scores to structure review, then check the results.
Start by grouping properties by outcome, then compare scores within the groups that are relevant to your campaign. Inspect a sample of both stronger and weaker results. Decide which combinations of evidence warrant follow-up for your installation territory and customer profile.
There is no universal number in this guide that guarantees an appointment, an installation, or a financial return. Keep notes on what your later conversations and site assessments reveal. Those observations help your team use the score consistently without confusing an early screening signal with a completed project assessment.